The magic marketplace
Dealers
What does the magic market offer today? Find out with your own hands.
Since its very first editions, the Masters of Magic Convention has hosted the largest dealer area in Italy: dozens of magic shops from all over the world, ready to amaze visitors with their full range of props, books, cards and inventions. In 2024 the Saint-Vincent dealer room sold out, and at the World Championship 2025 in Turin more than 200 stores took part. In 2027 the tradition continues.
Sixty seconds inside
The Dealer Room, seen from the aisles
The aisles, year after year
Our Dealer Room, in pictures
Booths from Hungary, Spain, Italy, Japan and half the world, tables covered in decks and props, and magicians trying an effect three minutes after discovering it. These photographs come from the dealer area of our past editions: this is what waits for you between one show and the next.
A paradise for magic lovers
The Dealer Room is where magic becomes tangible. You can dive into a sea of illusions, accessories and magic items, handle the props, ask questions and get advice directly from the professionals who create and sell them. Every year the most innovative and amazing effects on the market are revealed here first, between one show and the next: for many magicians, this alone is worth the trip.
Are you a dealer? Bring your shop to Saint-Vincent
Book one or more exhibition spaces, impress the visitors with your new products and grow your business in front of an audience of magicians coming from all over the world. The dealer area lives at the heart of the convention: the same halls, the same days, the same energy of the galas and the lectures.
Exhibitor registration
How to book your booth for 2027
Three steps
- 1. Write to info@mastersofmagicconvention.com with subject "Dealer 2027", telling us the name of your shop and how many booths you need.
- 2. As soon as the official 2027 conditions and prices are published, you will receive them first, together with the booking form.
- 3. Confirm your space and start preparing: in May 2027 the aisles of Saint-Vincent will be waiting for you.
What a booth includes
The typical setup
- Front exhibition table
- Support table at the back
- Dedicated passes for your booth staff
- Electricity supply
- Listing among the official 2027 dealers
The typical setup of our past editions. The official 2027 booth formats and prices will be published on this page.
One honest warning: spaces are limited. In 2024 the Saint-Vincent dealer room sold out well before the event, with a waiting list. Writing early costs nothing and puts you at the front of the queue.
The organisation reserves the right to cancel the event for causes beyond its control. In case of cancellation, registered exhibitors will be notified immediately and every amount paid will be promptly refunded.
Coming as a visitor? Even better
The Dealer Room is part of the convention experience. Masters of Magic Convention, Saint-Vincent, 14-16 May 2027.
Book now!